As a business owner, you’re probably always looking for how to get that all-important edge. Whether that is building a superior product or offering better service, you need a way to communicate to potential customers what you offer. There is no better way to achieve this goal than through business books.
Twenty-five years ago, with the rapid spread of the internet, businesses began making their jump on-line. A few got on early and that helped them define their place in the changing market.
Meanwhile, others lagged behind and they got lost.
In the current environment, business books are about where websites were back then. You need to show you’re current. You need to prove your expertise and can ill afford to be the last company within your industry to do so.
What a better way to show your customers who you are than writing a book?
Is This Right For My Business?
A necessity for businesses of all shapes and sizes, in all industries, is an effective way to communicate value to their prospective customers. More and more all of the time, your prospective clients are on-line. They know what they need and they are searching for how to get it.
Whether through a scan of social media or a Google search, they have access to a great deal of information. Because of this, the expectation is that you offer your customers more rather than less.
The competition in your industry is fierce. Gone are the days when anyone could claim to be the “only show in town.” The simple facts are, you are not the only show in town, so long as your customer is searching on-line.
You and your customer both have a website. If you can offer them a book, something to take with them, you have found your edge.
Who Can Write Business Books?
I have worked on business books for dozens of clients in a variety of industries. My recent projects have included everything from real estate agents to digital marketing firms, from therapists to book publicists.
They all had one thing in common: a desire to communicate the unique value of their product to prospective customers.
Business books allow you to define your company’s niche. For example, if you’re a real estate agent, you can reach out to customers disappointed with a recent home sale. A digital marketer looking to branch into a new consulting arm can target that service.
Think of business books like modern business cards. Only these tell the whole story of who you are.
For me, I write business books for my ghostwriting and editing company because I wanted you, the prospective customer, to come away informed. How To Hire A Ghostwriter was my offering to give you the tools for how to interview me.
Why did I want you to know how to interview me? Because strong interviews are the bedrock of good working relationships.
Think about the impression well-written business books leave. They show a complete picture of you, your product, and your services. They communicate your central value proposition to customers at the point when they’re searching for someone right for them.
Why Now Is The Right Time For Business Books
You need a business book now because your customers are already out there and they’re not waiting for you. Whether you provide a service or a product, they are on-line searching for whatever your business does best.
If you’re not offering them information on your product, you’re losing out.
Defining your business and the product you provide is essential to your success. You need to give your prospective customers reasons to hire your company. By providing them a book showing your product, your company, your service, you invite them into your world.
If you would like to read more on the topic of ghostwriter services, check out these additional articles.
Free “How To Hire A Ghostwriter” eBook
I so adamantly believe that knowing how to conduct a ghostwriting interview is a bedrock of success that I wrote a book about it.
While this book doesn’t necessarily cover how to write business books as this blog does, it does serve as an ideal primer for developing a professional mentality to bring to your writing.
If you would like a complimentary copy of How To Hire A Ghostwriter: Your Guide To Finding The Best Pro For Your Project all you have to do is click and download.
If you have read this book, like it, and found it helpful, please share it with some of your fellow writers and take a moment to review it either on GoodReads or Amazon.
How Do I Contact You?
If you are serious about hiring a fiction editor or having your book, screenplay or non-fiction story professionally written by a ghostwriter, or you need self-publishing help, please contact me via email, or call.
Every new contact receives a free 30-minute 1:1 consultation about their ghostwriting project or manuscript consultation.
Additionally, I offer all independent and self-publishing authors a 10% discount on my already affordable services.