Benefits of A Video Script Copywriter

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benefits of a video script copywriter

Do you need video content for your business website? Are you thinking of writing that content yourself? I’m here to urge you to think again and consider the benefits of hiring a video script copywriter.

On-line videos are an increasingly popular way to reach your audience. You see them everywhere you go. Engaging potential or returning customers, whatever your business, requires constant contact.

Today, you simply cannot afford to fade from view. Whether you’re building or maintaining your brand, in this highly competitive marketplace, the most meaningful ways you can reach customers is through video. 

The trouble with doing writing your content yourself is this: despite the impulse, most of us are not writers. Most business people have an idea what they want to say. What they really need is someone to help them say it right.

Benefits Of Hiring A Video Script Copywriter?

benefits of a video script copywriter

The benefits of hiring a video script copywriter are too many to list here. I have boiled them down, however, to just a few.

  1. The first benefit of a video script copywriter is that they can see the whole picture. Are you able to do market research with a business to attend to every day? Maybe you are, but odds are, a professional touch can help bring that into focus. 
  2. Professional level writing requires time — a lot of time. With everything you already have on your plate, is it realistic to add copywriting to the mix?
  3. A properly designed video marketing strategy requires careful planning. The benefit of a video script copywriter is that you’ll have someone dedicated to making that work. 
  4. Marketing requires knowledge. A professional video script copywriter can keep up with what’s going on in your local market to ensure your message is optimized to reach your changing audience.
  5. The last benefit of a video script copywriter is accountability: bringing on a professional ensures that your work is getting done on a regular basis. 

The benefits couldn’t be more clear.

Why Hire Me As Your Video Script Copywriter?

I have twenty years experience in ghostwriting, working for a variety of clients from around the world. Additionally, I have an award-winning background in screenwriting, so I bring knowledge of how to deliver a message on screen.

My rates are affordable, making getting your message out a reality, regardless of the size of your company.

I offer discounted long-term packages for regular clients.

My team includes social media marketing experts to help you distribute the message on your platforms.

benefits of a video script copywriter

How Do I Contact You?

erick mertz, ghostwriting services, screenplay ghostwritersIf you are serious about hiring a professional ghostwriter for your book, screenplay, or non-fiction story, or you need help with editing or self-publishing your manuscript, please contact me via email, or call.

Every new contact receives a free 30-minute 1:1 consultation about their ghostwriting project or manuscript consultation.

Additionally, I offer all independent and self-publishing authors a 10% discount on my already affordable services.

Erick MertzBenefits of A Video Script Copywriter
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Video Script Copywriting

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On-line videos are an increasingly popular way to reach your audience. You see them everywhere. Engaging potential customers, whatever your business, requires almost constant contact. In this marketplace, one of the most meaningful ways you can reach them is through video. 

In order to optimize your message to reach that audience, you need an experienced video script copywriter. With an abundance of on-line content available, whether that be on social media or elsewhere, your message needs to be sharp. You need to be concise while capturing your core message.

Most people have an idea what they want to say. What they need is someone to help them say it right.

I work with companies, large and small, to craft sharp, on-brand messaging that helps them reach their ideal customer. Whether you require a short, 60-second video for your social media feed, or a longer video for your website, I can help you deliver your message.

What Is The Video Script Copywriting Process?

erick mertz, video script copywriter

The focus of my on-boarding process is very simple. I work with my clients to understand their vision.

  1. First, I consult with you and your team to understand your unique marketing vision.
  2. Then we take that vision and implement it into an action plan that fits your needs.
  3. Next, I create a compelling, original video script tailored specifically to your brand.
  4. We review the script together. If you want changes, we work together until we both believe it’s right.

The process could not be more simple.

Why Hire Me As Your Video Script Copywriter?

video script copywritingI have twenty years experience in ghostwriting, working for a variety of clients from around the world. Additionally, I have an award-winning background in screenwriting, so I bring knowledge of how to deliver a message on screen.

My rates are affordable, making getting your message out a reality, regardless of the size of your company.

I offer discounted long-term packages for regular clients.

I work with a team of social media marketing experts to help you distribute the message on your platforms. 

I hope this article addressed your interest in video script copywriting. If you have any questions or comments, please feel free to leave them below. 

~~~

Your Free “How To Hire A Ghostwriter” eBook

hiring a ghostwriter, erick mertz, hiring an editor

I believe that knowing how to conduct a proper ghostwriting interview is the bedrock of success for you and your project.

In fact, I believe in that so much, I wrote a book about it.

While this book does not necessarily cover video script copywriting as this blog does, it will help you prepare for an interview with a ghostwriter. In this book, I cover questions about plagiarism, contracts, and, yes, of course, money.

If you would like a complimentary copy of How To Hire A Ghostwriter: Your Guide To Finding The Best Pro For Your Project all you have to do is click and download.

If you have read this book, like it, and found it helpful, please share it with some of your fellow writers and take a moment to review it either on GoodReads or Amazon.

How Do I Contact You?

erick mertz, ghostwriting services, screenplay ghostwritersIf you are serious about hiring a professional ghostwriter for your book, screenplay, or non-fiction story, or you need help with editing or self-publishing your manuscript, please contact me via email, or call.

Every new contact receives a free 30-minute 1:1 consultation about their ghostwriting project or manuscript consultation.

Additionally, I offer all independent and self-publishing authors a 10% discount on my already affordable services.

Erick MertzVideo Script Copywriting
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GHOSTWRITING SUCCESS – What Happens When Clients Hits Big?

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ghostwriting success, erick mertzRecently, a writer I worked on a screenplay with hit it big. When I say “big”, I mean they sold their project for “upper six figures” a level of success that, when I heard it, blew me away. Yes, many previous ghostwriting clients have sold their projects, some even for big money.

But “upper six figures”? I was floored.

This very scenario comes up quite often during ghostwriting interviews. Prospective clients usually want to know what happens when their project sells. They ask a lot of good questions like, are you entitled to any of those proceeds? Is there any more money owed once we’re done?

The way my contract is written, the client owns the work they hired me after we are done. That means I’m not entitled to receive any money beyond the final payment once our relationship surrounding that work has been completed.

Sure, I may want a copy of the book… but that doesn’t mean royalties.

The Goal Of Ghostwriting

erick mertz, ghostwriting successI have spoken to a few ghostwriters over the years who have expressed bitterness when their client projects sell for big money. I remember the first time I heard such a thing while sharing a drink in a hotel bar. I was floored.

Let’s take a step back and acknowledge something. Most ghostwriters are either authors themselves (meaning they’re writing and publishing books under their own names concurrently while ghostwriting) or they have, at one time or another, tried their hand at becoming an author.

Does this mean that some ghostwriters are jealous of client success? I can’t say for sure, but it sounds like it.

Success is the goal of any writing project. A writer should always write, whether for our own work or for others, with an eye on reaching their target audience. A ghostwriter gets paid for their writing, but the best understand that they’re being paid for their best writing.

Risk Involved With Ghostwriting

In a standard ghostwriting situation, the client assumes a lion’s share of the risk upfront. They agree to pay good money to a writer, without any guarantee of project success in return. Many people overlook this, but it’s true.

However skilled and experienced a writer might be, there is no guarantee the project will sell.

Where does the risk come in for the ghostwriter?

Well, if the ghostwriter can be seen as taking any kind of risk (which is a dubious way of looking at the whole situation) it comes with the possibility of the project selling for big money. The writing that went out and made the client money could have been put toward our writing.

Why should this be an issue though? The truth is that this really shouldn’t be an issue.

In ghostwriting we create a piece of writing (or improve an existing piece of writing) that the client can sell. Taking this upside-down logic in a little different direction, it would be like a home remodeler harboring bitterness when a house they worked on sold for over asking price.

Why would you? That kind of success should go in your resume!

Success Is Difficult, So Celebrate It

ghostwriting, erick mertz, successOnce I heard this good news, I reached out and contacted the client myself. I couldn’t simply hear the word without congratulating him. 

After reaching my client (which took some doing because he’s a really busy guy) I said what I had to say. I told them I was happy about their success. I said I would celebrate tonight almost as if it was one of my screenplays that had sold

Why did I say that? Because it was true. Because success in writing is really tough, however skilled or experienced you are. 

Why not celebrate it?

I hope this addressed some of your interest in ghostwriting success. If you have any questions or comments, please feel free to leave them below. 

~~~

Your Free “How To Hire A Ghostwriter” eBook

hiring a ghostwriter, erick mertz, hiring an editor

I believe that knowing how to conduct a proper ghostwriting interview is the bedrock of success for you and your project.

In fact, I believe in that so much, I wrote a book about it.

While this book does not necessarily cover ghostwriting success as this blog does, it will help you prepare for an interview with a ghostwriter. In this book, I cover questions about plagiarism, contracts, and, yes, of course, money.

If you would like a complimentary copy of How To Hire A Ghostwriter: Your Guide To Finding The Best Pro For Your Project all you have to do is click and download.

If you have read this book, like it, and found it helpful, please share it with some of your fellow writers and take a moment to review it either on GoodReads or Amazon.

How Do I Contact You?

erick mertz, ghostwriting services, screenplay ghostwritersIf you are serious about hiring a professional ghostwriter for your book, screenplay, or non-fiction story, or you need help with editing or self-publishing your manuscript, please contact me via email, or call.

Every new contact receives a free 30-minute 1:1 consultation about their ghostwriting project or manuscript consultation.

Additionally, I offer all independent and self-publishing authors a 10% discount on my already affordable services.

What Goes Into A Ghostwriting Contract

Fiction Ghostwriter Services

Ghostwriter Services For Memoir

What Ghostwriter Services Cost

How To Hire A Ghostwriter – 8 Questions You Must Ask

Ghostwriter Services – Are They Right For Me?

Erick MertzGHOSTWRITING SUCCESS – What Happens When Clients Hits Big?
KEEP READING!

Ghostwriting Rates 2021 – What Should You Pay?

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2021, erick mertz, ghostwriting ratesWhat are competitive ghostwriting rates for 2021? What should you pay for your writing project?

It can be difficult to know.

What might not be clear right away is that this question is equally difficult for ghostwriters, both aspiring and experienced. Answering the question, what do I charge is the cause of countless headaches.

Why? Because it feels like there is no clear answer.

Understanding ghostwriting rates can be complicated if you don’t have the right information. In this blog, I’m going to cover a few things you need to know to find the right ghostwriter for your project.

Ghostwriting Rates Are Set By The Writer

erick mertz, 2021, ghostwriting ratesEver hear the announcer in a car commercial talk about the “manufacturer’s suggested retail price”? Without getting too complicated, this number represents the car’s price as suggested by its manufacturer.

Ghostwriting rates are not structured the same as cars though. There is no “baseline suggested” price for writing an article, book, or screenplay.

Over my twenty years in the business, I’ve encountered writers charging as little as a penny per word and others charging well over a dollar. That is quite a wide range. The difference can make it very difficult to know what you should pay.

What’s key for you to understand is who sets that rate. The writer does. 

How Does A Ghostwriter Set Their Rates?

The range I described above is pretty wide. At first glance, it may be hard to believe the rates are for the same service. The difference between the two might make you wonder what goes into that cost calculation.

Just like with a lot of services, ghostwriters charge based on several factors. Here are just a few:

*Skill

*Notoriety

*Demand

*Subject expertise

*Experience

Any one of these factors will affect how much (or how little) a ghostwriter charges.

For example, a highly skilled ghostwriter with a great deal of demand for their services can charge more for what they do. If your book project required a high level of research or knowledge of a specific topic, or your desired ghostwriter has clients in the queue, you can expect to pay top dollar.

On the other hand, for less demanding assignments, a newer ghostwriter might charge less. They lack the experience to charge more and without anyone lining up for their services, they’re willing to charge a little less. 

Are All Ghostwriter Rates Per Word?

The answer to this is simple: no. Some ghostwriters don’t charge by the word, choosing to structure their rates differently.

While charging clients by the finished word is the most common basis, others charge hourly, others on a whole project basis.

The same truth applies here as above. The writer dictates what works for their business and clientele.

How Do I Know The Right Ghostwriting Rates?

erick mertz, ghostwriting rates, 2021We know that, unlike the cost of a car, ghostwriting rates are based on a wide range of factors. But it also has something to do with you.

Yes, the consumer drives a lot of what makes an appropriate rate.

Here’s how.

You know what you can afford for your project. If you don’t know that yet, you’re not ready to hire someone. My advice for you is to go back and figure out your budget.

Be honest with yourself. Spend some time deciding what you can really afford. When you settle on that number, finding the right writer who can work to create a great book in that price range gets easier. 

The key is to budget the right amount that works for you and the writer. Knowing your project and being committed to it will help attract the right person. Working with them to make sure both parties have what they need to create the best possible project.

I hope this addressed some of your interest in ghostwriting rates. If you have any questions or comments, please feel free to leave them below. 

~~~

Your Free “How To Hire A Ghostwriter” eBook

hiring a ghostwriter, erick mertz, hiring an editor

I believe that knowing how to conduct a proper ghostwriting interview is the bedrock of success for your project.

In fact, I believe in that so much, I wrote a book about it.

While this book does not necessarily cover ghostwriting rates as this blog does, it will help you prepare for an interview with a ghostwriter. In this book, I cover questions about plagiarism, contracts, and, yes, of course, money.

If you would like a complimentary copy of How To Hire A Ghostwriter: Your Guide To Finding The Best Pro For Your Project all you have to do is click and download.

If you have read this book, like it, and found it helpful, please share it with some of your fellow writers and take a moment to review it either on GoodReads or Amazon.

How Do I Contact You?

erick mertz, ghostwriting services, screenplay ghostwritersIf you are serious about hiring a professional ghostwriter for your book, screenplay, or non-fiction story, or you need help with editing or self-publishing your manuscript, please contact me via email, or call.

Every new contact receives a free 30-minute 1:1 consultation about their ghostwriting project or manuscript consultation.

Additionally, I offer all independent and self-publishing authors a 10% discount on my already affordable services.

Meanwhile, here are some links to other articles on ghostwriting services

What Goes Into A Ghostwriting Contract

Fiction Ghostwriter Services

Ghostwriter Services For Memoir

What Ghostwriter Services Cost

How To Hire A Ghostwriter – 8 Questions You Must Ask

Ghostwriter Services – Are They Right For Me?

Erick MertzGhostwriting Rates 2021 – What Should You Pay?
KEEP READING!

How To Write A Script | Your Easy To Understand Guide

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how to write a script, erick mertz, portland oregon

Television and entertainment markets are red hot. We live in an era where high quality, exciting visual content is finding its way to global viewers through streaming services, a variety of innovative online platforms, as well as the traditional route of broad cinematic release. Knowing how to write a script has never been a more valuable skill.

Content is king. If you’re in the screenwriting business (or any other creative business, for that matter) you have probably heard this axiom before. Producers across the world are hungry for new original content, specifically meaning they’re looking for film and television properties.

There should be no surprise why when you see how many streaming and online platforms are out there.

It would be incorrect, however, to say that booming film and television production has caused an all-out buyer’s market. The truth is, you still need to write a great script in order to get noticed. Before you walk away, thinking that is an order that is simply too tough to meet, think again.

With the right skills and information, a little practice, you can write a script, too.

How To Write A Script? Know The Fundamentalsscreenplay, erick mertz, portland oregon

Our first step will be to remove at least some of the mystery around how to write a script. At the most basic level, you need to understand a few things.

The first thing to understand is that a screenplay is a blueprint for a movie or an episode of television. I have been writing screenplays for twenty years, and over that time, I have heard the definition of script or screenplay complicated, to the point where writing one seems like an impossible feat.

When you’re writing a script, you are creating a basic blueprint for the cast of actors, production crews, and the director to follow.

It’s that simple.

Why this is important for you to understand is that the screenwriter does not need to do everything. Quite the opposite. Their job is to create the story, develop the characters, and dream up the action for the rest of those professionals to work with and develop into a movie.

The next thing to understand is that screenplays are written using a very specific format. You’ve probably seen one before. A scene opens with a line telling you where you are, a brief description of the scene and action, followed by characters and their dialog through the end of the scene.

A lot of people look at a screenplay format and cringe. It looks like a foreign language. I’m here to tell you, however, that it is not.

In fact, I think screenplays are far easier to write than novels or memoirs because the style on the page is done for you. That’s right. Equip yourself with a screenwriting program like Final Draft, Celtx, or Writers Duet(and there is a slough of others, too) and you’ll see how intuitive getting your story on the page is.

If you want to read some of my thoughts on screenplay software, read this blog.

Finally, comes the story. Although the story is the most important thing, I saved it for last because you need to understand the first two basic aspects before tackling the story.

The statement that “content is king” really comes down to crafting a good story. Year in and year out, the content that gets purchased and ultimately produced is high quality, well-written, and features a compelling story. There are a lot of ways to get there, but for my way of thinking, learning how to write a script comes down to characters.

Developing Characters

Luke Skywalker.

Dorothy Gale.

Walter White.

These are some of the most luminary, memorable characters in American cinematic or television history. You probably know them well.

Luke Skywalker is the protagonist of the “Star Wars” franchise, memorable for his ascent from restless boy to Jedi Knight, a hero who holds the fate of an interstellar rebellion in his hands. In the classic, “The Wizard of Oz”, Dorothy Gale is the young girl who lands in the magical land and must find her way home. Of course, Walter White, is the anti-hero protagonist from the series, “Breaking Bad”, a man whose obsession with power takes him from meek High School science teacher to drug kingpin.

We remember these characters for a simple reason. They want something.

No, no, let me say that a different way. These are characters are memorable because they are driven by far more than simple wants.

They need something.

Creating great, memorable characters comes down to a journey. When someone sits down to watch a two-hour movie, or binge four or five episodes of a television show, it is usually because the character (or characters) is so compelling, they can’t look away.

Think of your favorite movie or television character. What do they need? If you can pinpoint that unique aspect, that thing they simply cannot live without, you’ve found what makes them tick.

Before you start writing your screenplay, think of your main character, and answer a few questions. Who are they? Where do they come from? Then really drill down and figure out what they need. Sure, you may not get Luke Skywalker’s archetypal rise, or Dorothy’s culture-defining journey down the yellow brick road, or Walter White’s complicated ego.

If you start thinking in these terms early on, however, you’ll find your own, unique hero and their story.

How To Write A Script And How To Get It Made

This should be your end goal. You want to write a script that gets made.

In order to do that, you need to employ equal parts fundamentals (like script formatting and style) and intangibles (think of character and story). Finding this critical blend of elements is like walking on a tightrope, but the more you do it, the closer you will come to reaching that standard.

I wrote three scripts before I got one that felt right.

I wrote another three before I started showing them around, getting feedback from professionals.

I wrote still another three before I got my first success.

Writing a good, quality script takes time. It takes practice. But just like riding a bicycle, if you keep getting back on it when you fall, you and your script will find their way to the promised land. Remember, content is king, and right now, the idea in your head is what they’re all looking for. 

I hope this addressed some of your interest in how to write a script. If you have any questions or comments, please feel free leave them below. 

~~~

Free “How To Hire A Ghostwriter” eBook

how to write a script, erick mertz, portland oregon

I so adamantly believe that knowing how to conduct a ghostwriting interview is a bedrock of success that I wrote a book about it.

While this book doesn’t necessarily cover how to write a script like this blog, it does serve as an ideal primer for developing a professional mentality to bring to your writing.

If you would like a complimentary copy of How To Hire A Ghostwriter: Your Guide To Finding The Best Pro For Your Project all you have to do is click and download.

If you have read this book, like it, and found it helpful, please share it with some of your fellow writers and take a moment to review it either on GoodReads or Amazon.

How Do I Contact You?

how to write a script, erick mertz, portland oregon

If you are serious about hiring a fiction editor or having your book, screenplay or non-fiction story professionally written by a ghostwriter, or you need self-publishing help, please contact me via email, or call.

Every new contact receives a free 30-minute 1:1 consultation about their ghostwriting project or manuscript consultation.

Additionally, I offer all independent and self-publishing authors a 10% discount on my already affordable services.

 

If you would like to read more on the topic of screenplay ghostwriter services, check out these articles.

The Best Screenwriting Software

What Should A Feature Length Screenplay Cost?

Screenplay Ghostwriter Services

What Goes Into A Screenplay Adaptation? – Ask A Ghostwriter

Proper Screenplay Formatting – Ask A Ghostwriter

What Goes Into Hiring Screenplay Ghostwriters

 

Erick MertzHow To Write A Script | Your Easy To Understand Guide
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