Building your business’ presence on YouTube is a critical step in content marketing, second only to maybe optimizing Google as far as its power to reach and educate your customers. A large part of converting viewers to customers is a process of education. You need to...
Let me see if this scene sounds familiar. You’re watching a movie at home. Some story that captivates your imagination, sparking a spirited conversation with whomever you’re watching with. As the movie comes to an exciting and satisfying finish, you watch the credits...
How to write a life story can present difficult answer questions, especially if you’re early in the discovery process. Choices you make on the structure of the manuscript, the story voice, and approach to information gathering can define the direction of a manuscript....
You’ve got life experience already. You’ve probably been toying with the idea for quite a long time. Now you have to answer the question of how to write a good memoir. You can set out with the mission of simply writing a book. Many authors do. The authors that...
Writers often sit around and debate whether it’s better to plot out a book first, or fly by the seat of your pants. The truth is, there is no one correct answer, except to say, most writers do what works for them. If you are a new memoir writer, however, you’re...
If you’re like most authors, the word “marketing” probably sends you running frightened for the hills. The idea is terrifying, enough to reconsider the idea of self-publishing altogether. But, it doesn’t have to be all that, especially if you’re willing to understand...