Interviewing Clients | The Secret To A Great Memoir

Oct 16, 2025 | Ghostwriting, Memoirs

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How to Hire a Ghostwriter

When it comes to ghostwriting a memoir, I believe that everything begins with one essential skill: the client interview. There are plenty of ghostwriters with perfect grammar, elegant prose, and a deep knowledge of structure—but without the ability to draw a story out of another person, the memoir will fall flat. Interviewing clients for a memoir isn’t just something a ghostwriter does — it’s the start of something great.

The interview is the moment when the client’s life experience meets ghostwriting craft. It’s where mere memory evolves into story, and where a client’s lived truth begins its transformation into literature. For any ghostwriter, conducting a good interview isn’t just a preliminary step—it’s the foundation of the entire creative process.

Why Interviews Matter in Memoir Ghostwriting

Every great memoir depends on authentic voice—the feeling that the story could only have been told by that person, in that way. Capturing that voice is impossible without spending real time in conversation. In my twenty years as a ghostwriter, how I capture that authentic voice is something I get asked often.

Think of the best interviewers you know. People like Oprah Winfrey, podcaster Marc Maron and NPR’s Audie Cornish. What do they all have in common? They immediately make the subject feel at ease. When the subject is at ease they give the kinds of answers readers (and listeners, in the case of podcasters) want to experience.

A well conducted interview allows the ghostwriter to listen not just to the client’s words, but to their cadence, rhythms, and emotional cues. Those subtleties are what make a memoir feel true. Now, with Zoom, we can record the interview in video form as well as audio, giving the added element of body language. When a client laughs mid-sentence, pauses before a painful detail, or repeats a phrase from childhood, those are clues that guide tone and pacing later on the page.

Remember: it’s not just what we say but how we say it that matters!

A strong interviewing process also builds trust. Clients often share moments they’ve never spoken aloud before—stories of loss, shame, love, or triumph. The more they feel heard, the more open they become, and the deeper the final book will go.

The Ghostwriting Interview Process: Listening Between the Lines

In my experience, an effective ghostwriting interview goes far beyond asking just factual questions. It’s less about what happened and more about how it felt. I want to know about what the room looked like when you walked in, but more important, was how it felt. Were you scared?

That’s the real story.

The seasoned memoir ghostwriters I know approach the client interview with two ideas in blance: curiosity and restraint. Rather than leading the client toward a specific narrative (a hallmark of bad interviewing) they create space for stories to emerge naturally. Here’s what that looks like in practice:

  • Establish safety early. Start with comfortable topics—childhood homes, first jobs, family rituals—before diving into trauma or conflict.
  • Use open-ended prompts. Instead of “Did you like your father?” try “What was your father like on an ordinary morning?”
  • Listen for patterns. The same story told three different ways usually hides the memoir’s central truth.
  • Record and review. Capturing the client’s exact phrasing preserves tone, humor, and authenticity when drafting later.

Something I learned early on is that the best material often comes after a long pause. My attention perks up when the client thinks long and hard, and one last memory surfaces unprompted.

Those are the lines that end up in the book.

interviewing clients for a memoir, oregon city, erick mertz

How Ghostwriters Turn Interviews Into Memoirs

After the interview sessions, I find that the real translation work begins. I go back and listen to the interview again. This time, I’m not just tuned into the story. I’m looking at the shape of the story.

Its in the moments between where I identify resonant themes and emotional arcs: redemption, resilience, transformation, belonging, just to name a few. Here is where the best ghostwriters select scenes that dramatize those themes while maintaining fidelity to the client’s truth. Every quote, anecdote, and remembered image from the interviews becomes a piece of narrative architecture.

Something I have also learned is that a good ghostwriter also recognizes voice consistency and inconsistency. The way a client tells a story aloud—using humor, colloquial phrasing, or understatement—can and should inform the written style. Without that fidelity, a memoir risks sounding generic.

Do they tell the story the same way each time? Maybe. Often though, when I go back and experience a story a different time, a different way, from a slightly different point of view, I find the best material.

The interview is my raw data. When a ghostwriter is interviewing clients for a memoir with empathy and craftsmanship, that data becomes art.

Mistakes Ghostwriters Make Interviewing Clients For A Memoir

Even experienced ghostwriters, myself included, sometimes misstep during interviews. We’re humans talking to other humans. Avoiding these pitfalls can make the difference between a superficial memoir and a timeless one:

  1. Over-structuring the session. I have found that sticking too tightly to a question list blocks spontaneous storytelling.
  2. Talking too much. The ghostwriter’s role is to listen, not to impress or relate.
  3. Neglecting follow-ups. The richest material often lies in “What happened next?” or “Why do you think that mattered?”
  4. Failing to capture emotion. Facts are useful; feelings are essential.
  5. Rushing the process. Deep interviews take time, sometimes multiple sessions, to uncover meaningful layers.

Building Trust and Authenticity Through Conversation

Just like in most relationships, trust is the invisible current that carries the ghostwriting process forward. Without a connection, clients hold back. With it, however, they reveal themselves.

A thoughtful interview builds that trust because it demonstrates respect. When clients feel that their stories are handled carefully—when a ghostwriter follows up on details or remembers small things—they begin to feel that their memories truly matter. They dig deeper, open up further, providing even more material.

In my experience, that trust becomes authenticity on the page. Readers can sense when a memoir is written from a place of honesty. They lean in because the story feels lived, not manufactured.

Interviewing Clients For A Memoir – How To Prepare

Before working with a ghostwriter, many clients have never been interviewed before. Setting a few baseline expectations helps them relax and focus. Over the years, I have found clients ease up when I follow the following.

  • Explain that the interview is a conversational, not interrogative, process.
  • Encourage openness: even what might feel like a tangent can hold immense value.
  • Ask them to gather photos, journals, or letters for reference.
  • Schedule breaks—emotionally heavy material can be draining.
  • Books take multiple interviews so don’t over schedule them.
  • Reassure them that all stories are treated with confidentiality and care.

When clients understand the process, they’re more likely to speak freely, and the memoir benefits from that candor.

Why the Client Interview Is the Soul of the Memoir

At its heart, a memoir is not a chronology of events—it’s a conversation between the writer, the storyteller, and the reader. The interview is where that conversation begins.

Through careful listening and intuitive questioning, a ghostwriter transforms moments into meaning. When I look back at years in this role, the process is equal parts journalism and empathy, technique and trust. When done well, an interview allows the client to hear their own life as if for the first time—and invites readers to see themselves reflected within it.

interviewing clients for a memoir, erick mertz

Interviewing Clients For A Memoir – Final Thoughts

In memoir ghostwriting, the interview is never just an information-gathering process. It’s the emotional excavation that makes the story possible. A good interview gives the ghostwriter what no amount of research or writing prompts ever could: the client’s true voice.

When interviewing clients for a memoir is done write, the result don’t sound ghostwritten—they feel lived.

Are You Ready To Write A Memoir?

If you’re ready to work with a ghostwriter who knows that interviewing clients for a memoir is the heart of authentic storytelling, [contact me today] and let’s begin your book.