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publishing-consultant-on-markets-erick-mertz-portland-oregonAlmost anywhere you travel in the writing world, you will encounter the debate. Traditional publishing versus self-publishing. The conflict is so prominent, you would think there was a feud on a par with the Hatfields and McCoys going on out there. For a publishing consultant on markets, helping make sense of that debate is something I am often asked to do.

Realistically, these are not forces necessarily opposed to one another. In truth, they are separate entities that work toward similarly lofty goals of getting good books in front of readers and building author careers in the process.

What authors eventually come to understand, however, is that this is a conflict in which they are making the choice. Every single new author must decide, at one point or another, how they want to publish their books.

Those two routes are broadly defined as such.

Traditional Versus Self-Publishing Markets

Traditional is the way books were published for the last several decades. An author writes a manuscript and then seeks publication in an appropriate forum, whether that be a publisher for a book or a magazine for a shorter work.

This should be a familiar scenario for most everyone. Over those many years, traditional publishing led to the rise of a series of familiar roles like the agent, acquisitions editor, booksellers and so on. These support roles rose out of necessity.

Self-publishing circumvents many of those extra steps. Allowing the author to skip over the process of seeking publication or an agent, in this route, they are free to bring their books straight to the market.

Working as a publishing consultant on markets, I find that for many this is very liberating. For others, however, it’s a tough process. 

Publishing Consultant On Markets: What Does It Mean?

The tide of self-publishing has risen, threatening to take over the entire fiction market. Traditional publishing is holding strong. But a third outcome has, in that naturally evolving process, revealed itself. And that is what is known to many as a “hybrid author.” 

What is a hybrid author? It is just what it sounds like, an author who publishes in both markets.

Here is how a hybrid author scenario could work.

Let’s say, for example, you’re a highly successful, self-published mystery author. You have a series, let’s say five books, and they generate decent revenue. You’re confident that you can write and release books in that world because you have a mastery of the world and a strong readership.

But after releasing five books, you are absolutely dying to write high fantasy. Like most authors, you have an inkling to try out other worlds. So, you set out to write the first book in your brand new fantasy series.

The above scenario is ideal for an author to try going the hybrid route. Already branded as a mystery author under one name, the door remains open to release books, perhaps traditionally under another. A traditional publisher is not very likely to pick up that author’s sixth book in his mystery series.

But if a highly skilled author comes with something fresh, it’s fair game.

I find this option to be quite compelling because it allows each author to embrace what works in each market for their own needs. In a highly competitive world like publishing, the savvy author leverages every advantage they can.

If you would like to read more on the topic of publishing consultant services, check out these additional articles.

How To Publish A Book On Amazon

How To Write A Query Letter

What Is A Query Letter

Ask A Ghostwriter – Help With Self-Publishing

The Best Self-Publishing Podcasts

What Goes Into Successful Fiction Books?

Why Now Is The Righ Time To Write A Christian Book

Is Self-Publishing On A Budget Possible?

What Type Of Editing Do I Need?

Book Layout and Design

Self Edit Your Novel

How To Write Historical Fiction

Free “How To Hire A Ghostwriter” eBook

publishing consultant on markets, erick mertz, portland oregon

I so adamantly believe that knowing how to conduct a ghostwriting interview is a bedrock of success that I wrote a book about it.

While this book doesn’t necessarily cover traditional versus self-publishing as this blog does, it does serve as an ideal primer for developing a professional mentality to bring to your writing.

If you would like a complimentary copy of How To Hire A Ghostwriter: Your Guide To Finding The Best Pro For Your Project all you have to do is click and download.

If you have read this book, like it, and found it helpful, please share it with some of your fellow writers and take a moment to review it either on GoodReads or Amazon.

How Do I Contact You?

publishing consultant on markets, erick mertz, portland oregon

If you are serious about hiring a fiction editor or having your book, screenplay or non-fiction story professionally written by a ghostwriter, or you need self-publishing help, please contact me via email, or call.

Every new contact receives a free 30-minute 1:1 consultation about their ghostwriting project or manuscript consultation.

Additionally, I offer all independent and self-publishing authors a 10% discount on my already affordable services.


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